ever learning creativity
selected works of Ignasi Giró
(and all the wonderful creative people he has been lucky to work with)
nsiu / SEAT International
The “New SEAT IBIZA Universe”. International launching interactive campaign for the New SEAT IBIZA. In collaboration with Effekt Etage, Perfect Fools and Atleticointernational (agency responsible for all the ATL SEAT’s campaigns).
nadiemandacomotu.com / Serventa
Campaign site and strategy for Coffeein, the new coffee service of Grupo Serventa.
Dreams of a model / Miralab
Presenting several 3D virtual clothing simulations, Miralab created a flash-based interface for the ‘Mode, Passion et Collection’ exhibition at the MAH (Museum of Art and History) of Geneva team. This work was exhibited in 4 synchronized touch screens, that were placed in the museum during seven months.
Lifeplus making of / Miralab
During one week, I travelled to the south of Italy with several researchers from Miralab to record and take pictures of the Lifeplus project final demo, located in the ancient ruins of Pompeii. I was in charge of preparing a ‘Making of’ documentary of approximately 5 minutes. Using AR (augmented reality) technologies, during the four years this project lasted, researchers developed virtual reality tools allowing real time immersive interaction with roman scenarios. The project’s final demonstration was in an ancient bar of Pompeii, where users could virtually see how life was there about 2000 years ago wearing portable AR devices.
miraDreams / Miralab
Definition of the new graphic identity and logo of the company miraDreams (virtual fashion workshop) and creation of several flyers to announce the new product Fashionizer.
El reto 44x2 / Pringles
Online promotional game created for Pringles, willing to augment brand awareness and registered users. During the 45 days this action lasted, more than 50.000 registers were made and thousands of visits to the website were generated.
Life! / Microsoft, msn.es
Two flash websites, dedicated to promote the use of Msn Hotmail and Msn Messenger.
Pilar R. Mandler coach
Definition of Pilar Rueda García Mandler’s graphic identity as Personal and Executive Coach. Considering how interesting is all this coaching idea, designing a logo for a coach is quite interesting indeed. The designs had to communicate serenity, evolution, introspection and finally a clear positive outcome.
Flowerpower / Tampax
Promotional website for the new Flowerpower Tampax product, ‘Tampax Compak fresh’. We created an appealing and ‘Flowerpower-like’ website, aiming to distribute product’s trials, as well as many different gifts to our young clients. The website was online during the months of July and August, achieving thousands of hundreds of registers during these months, and a very high interaction with the many website’s features. The site’s contents were completed with several interactive videos.
Antonio Morales / mEi
Identity, brand strategy and online presence for the Architect Antonio Morales, a surprising-objects creator.
il·lusió / Toni Giró
Creative assessment in the communication strategy of Toni Giro’s electoral campaign for the post of Rector at the Universitat Politecnica de Catalunya, and definition of it’s graphical identity. I designed some bookmarks, defined the main website’s look and feel, and defined the campaign’s Logotype. Finally, I guess that the whole thing was successful enough, as he was elected and is the new Rector of that University!
